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Creating the Perfect Abandoned Cart Workflow with HubSpot
Ever walk into a room and ask yourself, “What did I come in here for again?” Well, you’re not alone. One minute you’re shopping for a brand new Orioles jersey online, the next minute you’re scrolling...
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HubShop.ly for Bigcommerce: THE Bigcommerce extension for HubSpot
With Groove’s recent partnership with Bigcommerce and the successful release of HubShop.ly for Shopify, creating a HubShop.ly extension for Bigcommerce was the next logical step. As Groove moves...
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Brian Halligan’s 4 Business Tips Every CEO Should Live By
Last week, HubSpot co-founder and CEO Brian Halligan, came to share his business insights at Groove. At this exclusive event for more than 100 Baltimore business leaders from various industries, Brian...
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The Power of Progressive Profiling
Personalization is one way to attract customers to your business, but it isn’t the most cost effective if you’re on a limited budget or timeframe. One strategy that is beneficial for your marketing...
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5 Critical Stages of Running a Successful Inbound Marketing Campaign
If you’re an inbound marketer like me, you’re constantly developing new inbound marketing campaigns for product services. You may even have so many running at once that you start to wonder; did I...
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Email Subject Line Best Practices to Learn from Indiana Jones
Picking the best subject line for your emails is a lot like Indiana Jones knowing which goblet was the Holy Grail in the Last Crusade — you must choose wisely. Choose poorly and you miss out on the...
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4 Reasons Why Everyone Needs a HUG (HubSpot User Group)
Inbound marketing is founded on the idea that how customers engage with any business is constantly changing and that, as marketers, it is our job to evolve with our customers’ needs. HubSpot supports...
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HubSpot Releases New Features & Product Updates
Just moments ago, Brian Halligan and Dharmesh Shah stepped off of the stage at INBOUND15 after presenting to the largest crowd of HubSpot evangelists recorded — an unprecedented 14,000 attendees....
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Talking About Lead Gen with the Baltimore HUG
You say, “tomAto,” I say, “tomAHto.” You say, “quality lead,” Sales says “worthless lead.” Unlike the argument over the pronunciation of tomato, the disparity between what Marketing considers a good...
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Let’s Talk About Laundry Detergent (yes, laundry detergent) with the...
It was a wet, dreary Wednesday morning in Baltimore, but that didn’t stop three entrepreneurs and a host of marketers from gathering over coffee and bagels to talk about marketing campaigns and…laundry...
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